How do i set up a meta ads account?

Setting up a Meta Ads account for a business is notoriously complex and involves several steps. Below is a step-by-step guide to help you get started. This guide is relevant as of April 2023, and will change (if you know Meta, you know). If you would prefer we do this for you, contact us!

1. Create a Meta Business Manager account:
   Visit https://business.facebook.com/ and click on "Create Account."
   Log in with your personal Facebook credentials.
   Enter your business name, your name, and your business email address. Then, click "Next."
   Fill in your business details, including address, phone number, and website, and click "Submit."
   

2. Add or claim your business's Facebook Page:
   In your Business Manager, click "Business Settings."
   Click "Pages" under the "Accounts" tab.
   Click the "Add" button and choose "Add a Page," "Request Access to a Page," or "Create a New Page" depending on your situation.
   

3. Create an Ad Account:
   In your Business Manager, click "Business Settings."
   Click "Ad Accounts" under the "Accounts" tab.
   Click the "Add" button and choose "Create a New Ad Account."
   Enter your ad account name, select your time zone, and currency, then click "Next."
   Choose who will manage the ad account and set the permissions, then click "Create Ad Account."
   

4. Add a payment method:
   In your Business Manager, click "Business Settings."
   Click "Payments" under the "Billing" tab.
   Click the "Add Payment Method" button.
   Enter your payment information and click "Continue.”
   

5. Install the Meta Pixel on your website (optional, but recommended for tracking):
   In your Business Manager, click "Events Manager."
   Click "Connect Data Sources" and select "Web."
   Click "Get Started" and select "Meta Pixel."
   Enter a name for your pixel and click "Continue."
   Follow the instructions to add the pixel code to your website or send the code to your web developer.
   

6. Create a custom audience (optional, but recommended for targeting):
   In your Business Manager, click "Audiences."
   Click the "Create Audience" button and select "Custom Audience."
   Choose the type of custom audience you want to create (e.g., website traffic, customer list, app activity, etc.).
   Follow the instructions to set up your custom audience.

7. Create your first ad campaign:
   In your Business Manager, click "Ads Manager."
   Click the "Create" button.
   Choose your campaign objective, such as "Traffic," "Conversions," or "Brand Awareness."
   Set your campaign budget, schedule, and other settings.
   Choose your ad targeting, placements, and bidding strategy.
   Design your ad creatives (images, videos, text, etc.).
   Review your ad and click "Submit" to launch your campaign.

   
   Once you've completed these steps, you'll have successfully set up a Meta Ads account for your business. Remember to monitor, analyze, and optimize your ad campaigns regularly to achieve the best results.